Punto Azul

The Punto Azul middleware is a Value Added Services platform that opens new lines of revenue for Pay TV operators and broadcasters by enabling services like targeted and interactive advertising, fidelity programs, games synchronized with broadcasted video, betting.

Punto Azul offers a set of Basic services that can be used as such or combined according to the needs of the operator to create specific applications.

The services are the following:

Synchronized banner
Synchronized web link
TV-Mailing
Segmentation
Promotions (e-Coupons)
Impulsive purchases
Fidelity programs

These services can be combined to offer specific comercial applications like the following:

Interactive advertising synchronized with broadcasted spots.
Commercial messaging based on the customer profile.
Fidelity programs that combine different possibilities of winning and redeeming credits . For example viewers can win points by interacting with TV games or advertising and then redeem them in discounts on advertised goods or services or in free VoD movies.